Chip Shop Ideas Are On Fryer!
Guerilla bagged this year's creative for the national Chip Shop Awards following a sponsorship deal with the Carnyx Group.
The
creative team conducted a rigorous auditioning process in December last
year in their search for the perfect chip- and in January the two
finalists were awarded a modeling contract with national publicist
Carnyx Group.
Geoff Foots, who headed the operation as Creative
Director, said: "The concept is simple, redemption... your good ideas
don't die, they go to a 'better place', where creativity and innovation
are valued above all else. The chips have demonstrated their
versatility- although at one point I was close to battering Bad Chip."
Guerilla
will see its stars printed in the call for entry and winners' booklet,
online (both web and viral) and across national press.
